Marketing | Sultana Malik

Hey lovelies!!

I was invited along to this cute secret pop up shop on the weekend. Me and Coco (Fashion Blogger) met Maeve the co-found of Betty’s Boutique during Judy’s Affordable Vintage Fair.

https://www.facebook.com/events/483114355148798/

Betty’s Boutique is a Secret Pop-Up shop specialising in good quality Retro and Vintage clothing and nick-naks.

We will also be exhibiting oil paintings and prints by Artist Maeve O’Loughlin whose work is inspired by Retro Fashion.

The shop will be open Saturday & Sunday and throughout the day there will be a Tea Party with Soulful Tunes and Fancy Cupcakes.

Saturday night the shop will be transformed and they’ll be an underground private party

The vintage pop up boutique was a two day Saturday and Sunday event from 10am-7pm with an evening party.

The Pop up shop was located at the top of Leith Walk, Edinburgh. Leith walk is an accessible locations, 5 minutes away from Edinburgh Waverly Train Station and has access to a number of central bus routes.

It was clear to see Bonny and Maeve the founders of Betty’s Boutique had put a lot of time and effort to decorate the vintage theme of the underground shop space. The founders have a great ying and yang bound together as vintage fashion lovers, Bonny vintage fashion and events experience and Maeve an upcoming artist.

Before the Event Bonny and Maeve ensured they keep the customer’s interested by posting images from Maeve’s paintings and marketing the tickets for the after party. The events page on Facebook had great comments from the audience about the paintings. Maeve’s art creations were displayed for customers to buy. So quirky and unique!Facebook comments such as –

Your paintings are beautiful

I love this!

SO wish I could be in Edinburgh this weekend to come to Betty’s boutique!

Wowsers. Beautiful!!

I will definitely try to pop by and buy this… I love it..

The mouth watering cupcakes were made by Josie Lancaster. My Instagram post of the cupcakes got a lot of attention from my followers (Yum!).

With music playing in the background and all shoppers genuinely interested in the items, I say what a great job with marketing and promoting awareness for the secret pop up!